Impact of digital marketing strategy, online engagement and web analytics on marketing performance (Record no. 45154)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00952nam a22001937a 4500 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | Riphah International University |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.382 |
| Author Mark | FAH |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Authorship | Fahad Hamid (406143) |
| 245 ## - TITLE STATEMENT | |
| Title | Impact of digital marketing strategy, online engagement and web analytics on marketing performance |
| Sub Title | : The role of E-commerce |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Lahore |
| Name of publisher | (unpublished) |
| Date of publication | 2022 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xii,139 p. |
| Illustrations | : ill. |
| Dimensions | ; 30 cm. |
| Accompanying material | +CD |
| 500 ## - GENERAL NOTE | |
| General note | Submitted in fulfillment of the requirements for the degree of Master of Sciences to the faculty of Management Sciences. |
| 500 ## - GENERAL NOTE | |
| General note | Includes bibliographical references and appendices. |
| 500 ## - GENERAL NOTE | |
| General note | Thesis supervisor: Mr.Hassan Iman |
| 502 ## - DISSERTATION NOTE | |
| Dissertation note | Thesis (MS)--Riphah International University, 2022<br/> |
| 546 ## - LANGUAGE NOTE | |
| Language note | English |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Management science |
| -- | E-commerce |
| Keywords | Perceived use |
| -- | Perceived usefulness |
| -- | Digital marketing |
| -- | M-commerce adoption |
| -- | Online engagement |
| -- | Marketing performance |
| -- | FMS |
| -- | RSBM |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| item type | Thesis |
| Not for loan | Home library | Current library | Full call number | Barcode | Koha item type |
|---|---|---|---|---|---|
| NOT for LOAN | GULBERG III Lahore | GULBERG III Lahore | 658.382 FAH | 59517 | Thesis |