Impact of digital marketing strategy, online engagement and web analytics on marketing performance : The role of E-commerce

By: Material type: TextTextPublication details: Lahore (unpublished) 2022Description: xii,139 p. : ill. ; 30 cm. +CDSubject(s): DDC classification:
  • 658.382 FAH
Dissertation note: Thesis (MS)--Riphah International University, 2022
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Item type Current library Call number Status Date due Barcode
Thesis Thesis GULBERG III Lahore 658.382 FAH (Browse shelf(Opens below)) NOT for LOAN 59517

Submitted in fulfillment of the requirements for the degree of Master of Sciences to the faculty of Management Sciences.

Includes bibliographical references and appendices.

Thesis supervisor: Mr.Hassan Iman

Thesis (MS)--Riphah International University, 2022

English

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