E- Marketing (Record no. 62860)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00702nam a22001697a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780131969025 (pbk) |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.84 |
| Author Mark | STR |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Authorship | Strauss, Judy |
| -- | Adel El-Ansary |
| -- | Raymond Frost |
| 245 ## - TITLE STATEMENT | |
| Title | E- Marketing |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | USA |
| Name of publisher | Pearson education international |
| Date of publication | 2006 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxiii, 456 p. |
| Illustrations | : ill. |
| Dimensions | ; 23 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes appendix, glossary, references and index |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Marketing |
| -- | Digital marketing |
| Keywords | Internet marketing |
| -- | Online marketing |
| -- | Electronic commerce (E-commerce) |
| -- | Social media marketing |
| -- | Search engine optimization (SEO) |
| -- | Search engine marketing (SEM) |
| -- | Email marketing |
| -- | Content marketing |
| -- | RSBM |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Source of acquisition | Full call number | Barcode | Copy number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| GULBERG III Lahore | GULBERG III Lahore | Gift | 658.84 STR | 122463 | 1 | Books |