Handbook of marketing scales (Record no. 8844)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00842cam a22001694a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9781412980180 (hb) |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.83 |
| Author Mark | HAN |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Authorship | William O. Bearden (editor) |
| -- | Richard G. Netemeyer (editor) |
| -- | Kelly L.Haws (editor) |
| 245 00 - TITLE STATEMENT | |
| Title | Handbook of marketing scales |
| Sub Title | multi-item measures for marketing and consumer behavior research |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Los Angeles |
| Name of publisher | SAGE |
| Date of publication | 2011 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiv, 603 p. |
| Dimensions | 28 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Rev. ed. of: Handbook of marketing scales : multi-item measures for marketing and consumer behavior research / William O. Bearden, Richard G. Netemeyer. 2nd ed. 1999. |
| 500 ## - GENERAL NOTE | |
| General note | Includes Index |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Marketing research |
| -- | Consumer behavior-reserarch |
| Keywords | Sales management |
| -- | Organizational behavior |
| -- | Marketing reaction |
| -- | Business firms |
| -- | Information processing |
| -- | Variables |
| -- | FMS |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Source of acquisition | Cost, normal purchase price | Full call number | Barcode | Copy number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Al-Mizan Campus | Al-Mizan Campus | Purchased: Amazone.Com | 9990.00 | 658.83 HAN | 7263 | 1 | Books |