Handbook of marketing scales multi-item measures for marketing and consumer behavior research

By:

William O. Bearden (editor) Richard G. Netemeyer (editor) Kelly L.Haws (editor)

Material type: Text

TextPublication details: Los Angeles SAGE 2011Description: xiv, 603 p. 28 cmISBN:

9781412980180 (hb)

Subject(s):

Marketing research Consumer behavior-reserarch -- Sales management -- Organizational behavior -- Marketing reaction -- Business firms -- Information processing -- Variables -- FMS

DDC classification:

658.83 HAN

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Books	Al-Mizan Campus	658.83 HAN (Browse shelf(Opens below))	1	Available		7263

Rev. ed. of: Handbook of marketing scales : multi-item measures for marketing and consumer behavior research / William O. Bearden, Richard G. Netemeyer. 2nd ed. 1999.

Includes Index

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