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Impact of solicited and unsolicited mobile marketing on mobile marketing acceptance: moderating role of big five inventory

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Material type: Text

TextPublication details: Islamabad (unpublished) 2014Description: ix, 88 p. : ill. ; 29 cm. +CDSubject(s):

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Dissertation note: Thesis (MS)--Riphah International University, 2014

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Thesis	Main Campus	658.84 JUN (Browse shelf(Opens below))	1	NOT for LOAN		23356

Previous	No cover image available	No cover image available		No cover image available				Next
Previous	658.8343 IRT Determining brand equity through personality and self-brand connection; mediating and moderating role of brand resonance and brand detachment respectively	658.84 FAH Analysis of freelance marketplaces freelancers perspectives	658.84 HOL Reaching the pinnacle	658.84 JUN Impact of solicited and unsolicited mobile marketing on mobile marketing acceptance:	658.84 KOT Principles of marketing	658.84 KOT Principles of marketing	658.84 LAU E-commerce 2016	Next

Submitted in fulfillment of the requirements for the degree of Master of Sciences to the Faculty of Management Sciences

Includes index

Thesis supervisor: Dr. Arshad Hussan

Thesis (MS)--Riphah International University, 2014

English

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