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Strategic brand management building, measuring, and managing brand equity
Material type:
TextPublication details: Noida Dorling Kindersley (India) Pvt. Ltd 2008Description: xxi, 692 p. , 25 cm. : illISBN: - 9788131719770 (pbk)
- 658.827 KEL
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
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City Campus - II | 658.827 KEL (Browse shelf(Opens below)) | 1 | Available | 27047 |
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| 658.8 KOT Principles of marketing | 658.8 SHA Computer-Aided marketing and selling | 658.8 SRI Case studies in marketing | 658.827 KEL Strategic brand management | 658.83 BIR The effective use of market research | 658.83 KUM Essentials of marketing research | 658.83 MAL Marketing research |
Includes index.
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