Role of consumers in an online brand community and its effect on social capital, and brand loyalty skepticism as moderator

By: Material type: TextTextPublication details: Islamabad (unpublished) 2017Description: iv, 66 p. : ill. ; 29 cm. +CDSubject(s): DDC classification:
  • 658 HAF
Online resources: Dissertation note: Thesis (MS)--Riphah International University, 2017
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Submitted in fulfillment of the requirements for the degree of Master of Sciences to the Faculty of Management Sciences

Includes bibliographical references

Thesis supervisor: Mr. Mubashar Hassan Zia

Thesis (MS)--Riphah International University, 2017

English

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