Role of consumers in an online brand community and its effect on social capital, and brand loyalty skepticism as moderator
Material type:
TextPublication details: Islamabad (unpublished) 2017Description: iv, 66 p. : ill. ; 29 cm. +CDSubject(s): DDC classification: - 658 HAF
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
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Thesis
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Al-Mizan Campus | 658 HAF (Browse shelf(Opens below)) | 1 | NOT for LOAN | 35487 |
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Submitted in fulfillment of the requirements for the degree of Master of Sciences to the Faculty of Management Sciences
Includes bibliographical references
Thesis supervisor: Mr. Mubashar Hassan Zia
Thesis (MS)--Riphah International University, 2017
English
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