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The impact of brand love, brand image and brand trust on customer loyalty : mediating role of customer engagement

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Material type: Text

TextPublication details: Islamabad (unpublished) 2018Description: 73 p. : ill. ; 29 cm. +CDSubject(s):

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Dissertation note: Thesis (MS)--Riphah International University, 2018

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Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Thesis	Al-Mizan Campus	658 WAH (Browse shelf(Opens below))	1	NOT for LOAN		35764

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Previous	658 UMA Impact of service quality and customer's perceived value on word of mouth	658 USM Impact of electronic word of mouth on brand loyalty through the mechanism of awareness, association and brand trust	658 USM A multilevel investigation of the combined effect of safety specific transformational leadership and unit level safety climate on employee extra role behaviors in extreme context	658 WAH The impact of brand love, brand image and brand trust on customer loyalty	658 WAQ Macroeconomic risk, financial inclusion and bank stability	658 WEI Management	658 WEI Management	Next

Submitted in partial fulfilment of the requirement for the degree of Master of Science to the Faculty of Management Sciences

Includes bibliographical references and appendix

Thesis supervisor: Dr. Shahzad Ahmad Khan

Thesis (MS)--Riphah International University, 2018

English

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