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Digital marketing excellence planning, optimizing and integrating online marketing

By:

Chaffey, Dave PR Smith

Material type: Text

Text

TextPublication details: New York Routledge 2017Description: xxvii, 660 p. : ill. ; 24 cmISBN:

9781138494237 (pbk)

Subject(s):

Management science Digital marketing -- Social media marketing -- Customer orientation -- Online partnership -- Digital customers -- Digital business -- Marketing mix -- Digital models -- FMS -- RSBM

DDC classification:

658.872 CHA

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Books	GULBERG III Lahore	658.872 CHA (Browse shelf(Opens below))	1	Available		56404
Books	Malakand Campus	658.872 CHA (Browse shelf(Opens below))	2	Available		62821

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Previous	658.872 BAN Contemporary research in E-branding	658.872 BHA Fundamentals of digital marketing	658.872 CHA E-Business and E-Commerce management	658.872 CHA Digital marketing excellence	658.872 CHA An introduction to social media marketing	658.872 CHA Internet marketing : a practical approach	658.872 CHA Emarketing excellence : planning and optimizing your digital marketing	Next

Includes bibliographical references, glossary and index.

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