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Market-based management strategies for gorwing customer value and profitability
Material type:
TextPublication details: New Delhi PHI Learning Private Limited 2009Description: xxvii, 515 p. : ill. Col., ; 23 cmISBN: - 9788120338968 (pbk)
- 658.8 BES
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
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Malakand Campus | 658.8 BES (Browse shelf(Opens below)) | 1 | Available | 62959 |
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| 658.8 BAK Product strategy and management | 658.8 BEC Selling the invisible | 658.8 BES Market-Based management | 658.8 BES Market-based management | 658.8 CZI International marketing | 658.8 ENT Entrepreneurship marketing | 658.8 FER Marketing management strategies |
Includes glossary and index.
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