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Impact of infotainment on customer outcomes mediating role of customer experience

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Material type: Text

TextPublication details: Islamabad (unpublished) 2020Description: iii, 64 p. : ill. ; 29 cm. +CDSubject(s):

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Dissertation note: Thesis (MS)--Riphah International University, 2020

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Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Thesis	Al-Mizan Campus	658.8 AIS (Browse shelf(Opens below))	1	Not for loan		55121

Previous	No cover image available	No cover image available	No cover image available	No cover image available	No cover image available	No cover image available	No cover image available	Next
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Submitted in partial fulfilment of the requirements for the degree of Master of Science in Marketing to the Faculty of Management Sciences

Thesis supervisor: Dr. Abdul Qayyum

Includes bibliographical references and appendix

Thesis (MS)--Riphah International University, 2020

English

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