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Strategic brand management building, measuring, and managing brand equity
Material type:
TextPublication details: India Pearson/Prentice Hall 2003Description: 816 p. : ill. ; 24 cmISBN: - 0130411507
- 658.827 KEL
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Al-Mizan Campus | 658.827 KEL (Browse shelf(Opens below)) | 1 | Available | 6338 |
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| 658.827 GAD 4-D branding | 658.827 HAI Brand royalty | 658.827 KAP The new strategic brand management | 658.827 KEL Strategic brand management | 658.827 KEL Strategic brand management | 658.827 LAN Designing brand experiences | 658.827 NAU Impact of brand equity on customer emotional loyalty mediated by relationship quality |
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