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181.
The new rules of marketing & PR: how to use content marketing, AI, social media, podcasting, video, and newsjacking to reach buyers directly by
Material type: Text Text
Publication details: Canada John Wiley & Sons Inc 2024
Availability: Items available for loan: Malakand Campus (1)Call number: 658.872 MEE.

182.
Investigation of hyperreality and technological terrorism in don DeLillo’s fiction white noise by
Material type: Text Text
Publication details: Lahore (unpublished) 2025
Dissertation note: Thesis (MPhil-Literature)--Riphah International University, 2025
Availability: Items available for reference: GULBERG III Lahore: NOT for LOAN (1)Call number: 823.8 RIM.

183.
Integrating ChatGpt in english language students writing skills at undergraduate level of Punjab, Pakistan by
Material type: Text Text
Publication details: Lahore (unpublished) 2025
Dissertation note: Thesis (Mphil-Linguistics)--Riphah International University, 2025
Availability: Items available for reference: GULBERG III Lahore: NOT for LOAN (1)Call number: 420 RUK.

184.
Understanding the legal gaps in social media data privacy in Pakistan expert perspectives on PECA by
Material type: Text Text
Publication details: Islamabad (Unpublished) 2025
Dissertation note: Thesis (M.S.)--Riphah International University, 2025
Availability: Items available for reference: Main Campus: NOT for LOAN (1)Call number: 302 SUN.

185.
Ai powered chatbots on social media a study of user experience and satisfaction by
Material type: Text Text
Publication details: Islamabad (Unpublished) 2025
Dissertation note: Thesis (M.S.)--Riphah International University, 2025
Availability: Items available for reference: Main Campus: NOT for LOAN (1)Call number: 302.23 FAI.

186.
The future of social media advertising how ai technologies are reshaping digital marketing by
Material type: Text Text
Publication details: Islamabad (Unpublished) 2025
Dissertation note: Thesis (M.S.)--Riphah International University, 2025
Availability: Items available for reference: Main Campus: NOT for LOAN (1)Call number: 302.23 FAH.

187.
Nexus a brief history of information networks from the Stone Age to AI by
Material type: Text Text
Publication details: U.K Penguin Random House 2024
Availability: Items available for loan: Faisalabad Campus (1)Call number: 001.09 HAR.

188.
How to manage by
Material type: Text Text
Publication details: Singapore Genesis Typesetting 1994
Availability: Items available for loan: GULBERG III Lahore (1)Call number: 658.81 WIL.

189.
Digital branding : a complete step by step guide to strategy, tactics and measurement by
Material type: Text Text
Publication details: Great Britain Kogan 2014
Availability: Items available for loan: GULBERG III Lahore (1)Call number: 658.827028 ROW.

190.
Social information technology : connecting society and cultural issues by
Material type: Text Text
Publication details: United States of America Information science reference 2008
Availability: Items available for loan: GULBERG III Lahore (1)Call number: 303.4833 SON.

191.
Analyzing the social web by
Material type: Text Text
Publication details: Boston Morgan Kaufmann is an imprint of Elsevier 2013
Availability: Items available for loan: Gulberg Green Campus (1)Call number: 006.754 GOL.

192.
The PR Professional's handbook : powerful, practical communications by
Material type: Text Text
Publication details: United Kingdom Kogan Page Limited 2014
Availability: Items available for loan: GULBERG III Lahore (1)Call number: 659.2 BLA.

193.
An introduction to social media marketing by
Material type: Text Text
Publication details: New York Routledge 2015
Availability: Items available for loan: GULBERG III Lahore (1)Call number: 658.872 CHA.

194.
Analyzing the impact of social media on the Political behavior of Afghan youth inside and outside the country after 2021 by
Material type: Text Text
Publication details: Islamabad (Unpublished) 2025
Dissertation note: Thesis (MS)--Riphah International University, 2025
Availability: Items available for reference: Main Campus: Not for loan (1)Call number: 302.2 AHM.

195.
Dynamics of viewer's attention making content more engaging in vertical frame by
Material type: Text Text
Publication details: Islamabad (Unpublished) 2026
Dissertation note: Thesis (PhD)--Riphah International University, 2026
Availability: Items available for reference: Main Campus: Not for loan (1)Call number: 302.2 AFZ.

196.
Impact of social media addiction on mental health of healthcare students with mediating role of screen time and moderating role of physical activity by
Material type: Text Text
Publication details: Islamabad (unpublished) 2026
Dissertation note: Thesis (MS)--Riphah International University, 2026
Availability: Items available for reference: Al-Mizan Campus: Not for loan (1)Call number: 658.382 SID.

197.
Impact of perceived authenticity of social media influencers on consumers' behavioral intentions in the fashion and lifestyle sector of Pakistan a moderated-mediation model by
Material type: Text Text
Publication details: Islamabad (unpublished) 2026
Dissertation note: Thesis (Ph.D)--Riphah International University, 2026.
Availability: Items available for reference: Al-Mizan Campus: Not for loan (1)Call number: 658 SHE.

198.
E-Marketing by
Material type: Text Text
Publication details: London Pearson prentice hall 2009
Availability: Items available for loan: GULBERG III Lahore (1)Call number: 658.872 STR.

199.
Understanding digital marketing : marketing strategies for engaging the digital generation by
Material type: Text Text
Publication details: London Kogan Page 2009
Availability: Items available for loan: GULBERG III Lahore (1)Call number: 658.872 RYA.

200.
Tourism social media : transformations in identity, community and culture by
Material type: Text Text
Publication details: UK Emerald Group Publishing Ltd. 2013
Availability: Items available for loan: GULBERG III Lahore (1)Call number: 647.940688 TOU.

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