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	41.	Consumer behavior buying, having and being by Solomon, Michael R Material type: Text Publication details: Noida Pearson India Education Services Pvt. Ltd. 2017 Availability: Items available for loan: Faisalabad Campus (1)Call number: 658.8342 SOL. GULBERG III Lahore (2)Call number: 658.8342 SOL, ... Malakand Campus (1)Call number: 658.8342 SOL. Not available: GULBERG III Lahore: In transit (1). Place hold Save to lists Add to cart (remove)
	42.	No cover image available The effect of CRM dimensions on modern retail store's market performance in Pakistan moderating role of employee empowerment by Ameer Hasan (9223) Material type: Text Publication details: Islamabad (unpublished) 2015 Dissertation note: Thesis (M.Phil)--Riphah International University, 2015 Availability: Items available for reference: Main Campus: NOT for LOAN (1)Call number: 658.8 AME. Save to lists Add to cart (remove)
	43.	Fundamentals of social psychology by Baumeister, Roy F. Brad J. Bushman Material type: Text Publication details: New Dehli Cengage Learning 2009 Availability: Items available for loan: Gulberg Green Campus (1)Call number: 302 BAU. Place hold Save to lists Add to cart (remove)
	44.	No cover image available Analyzing the impact of celebrity endorsement on consumer purchase intentions Mediating role of print advertising effectiveness by Usman Asif Material type: Text Publication details: Islamabad (unpublished) 2012 Dissertation note: Thesis (MS)--Riphah International University, 2012 Availability: Items available for reference: Al-Mizan Campus: NOT for LOAN (1)Call number: 658.8342 USM. Save to lists Add to cart (remove)
	45.	Principles of economics by Vengedasalam, Deviga Karunagaran Madhavan Material type: Text Publication details: New York Oxford University Press 2013 Availability: Items available for loan: Al-Mizan Campus (2)Call number: 330.076 VEN, ... Place hold Save to lists Add to cart (remove)
	46.	Consumer behavior implications for marketing strategy by Neal, Cathy Pascale Quester Del Hawkins Material type: Text Publication details: Boston McGraw-Hill Irwin 2005 Availability: Items available for loan: Gulberg Green Campus (1)Call number: 658.83420994 NEA. Place hold Save to lists Add to cart (remove)
	47.	No cover image available Exploring the impact of consumer stress factors on hedonic consumption in the presence of consumer emotional intelligence by Ammara Rashid Minhas (15701) Material type: Text Publication details: Islamabad (unpublished) 2017 Dissertation note: Thesis (MS)--Riphah International University, 2017 Availability: Items available for reference: Al-Mizan Campus: NOT for LOAN (1)Call number: 658.8 AMM. Save to lists Add to cart (remove)
	48.	No cover image available Interactive role of in-store environment and consumer's emotional intelligence on impulse buying behavior by Amna Umair (17064) Material type: Text Publication details: Islamabad (unpublished) 2017 Dissertation note: Thesis (MS)-- Riphah International Universty, 2017 Availability: Items available for reference: Al-Mizan Campus: NOT for LOAN (1)Call number: 658 AMN. Save to lists Add to cart (remove)
	49.	Marketing management by Winer, Russell S. Ravi Dhar Material type: Text Publication details: Noida Pearson India Education Services Pvt. Ltd. 2015 Availability: Items available for loan: Faisalabad Campus (6)Call number: 658.8 WIN, ... GULBERG III Lahore (3)Call number: 658.8 WIN, ... Place hold Save to lists Add to cart (remove)
	50.	Marketing management by Pillai, R.S.N. Bagavathi S. Kala Material type: Text Publication details: New Delhi S. Chand and Company Limited. 2018 Availability: Items available for loan: Faisalabad Campus (5)Call number: 658.8 PIL, ... GULBERG III Lahore (3)Call number: 658.8 PIL, ... Malakand Campus (1)Call number: 658.8 PIL. Place hold Save to lists Add to cart (remove)
	51.	Retail management a global perspective text and cases by Singh, Harjit Material type: Text Publication details: New Delhi S. Chand and Company 2014 Availability: Items available for loan: Faisalabad Campus (4)Call number: 658.87 SIN, ... GULBERG III Lahore (1)Call number: 658.87 SIN. Lahore Raiwind Campus (1)Call number: 658.87 SIN. Place hold Save to lists Add to cart (remove)
	52.	Global operations and logistics text and cases by Dornier, Philippe-Pierre Ricardo Ernst Michel Fender Panos Kouvelis Material type: Text Publication details: New York John Wiley & sons 1998 Availability: Items available for loan: GULBERG III Lahore (1)Call number: 658.3 GLO. Place hold Save to lists Add to cart (remove)
	53.	Consumer behavior by Roger D. Blackwell Paul W. Miniard James F. Engel Zillur Rahman Material type: Text Publication details: New Delhi Cengage Learning India Pvt. Ltd. 2018 Availability: Items available for loan: GULBERG III Lahore (1)Call number: 658.8342 CON. Malakand Campus (3)Call number: 658.8342 CON, ... Place hold Save to lists Add to cart (remove)
	54.	Consumer behavior by Schiffman, Leon G Joseph Wisenblit S. Ramesh Kumar Material type: Text Publication details: Noida Pearson India Education Services Pvt. Ltd 2019 Availability: Items available for loan: GULBERG III Lahore (2)Call number: 658.8342 SCH, ... Malakand Campus (3)Call number: 658.8342 SCH, ... Place hold Save to lists Add to cart (remove)
	55.	Rural Marketing by Kashyap, Pradeep Jagdish N, Sheth Material type: Text Publication details: Noida Pearson India Education Services Pvt. Ltd, 2016 Availability: Items available for loan: GULBERG III Lahore (1)Call number: 658.8009 KAS. Place hold Save to lists Add to cart (remove)
	56.	Consumer behavior a managerial perspective by Sharma, Deeraj Jagdish N. Sheth Banwari Mittal Material type: Text Publication details: Delhi Cengage Learning India Pvt. Ltd. 2015 Availability: Items available for loan: GULBERG III Lahore (1)Call number: 658.8342 SHA. Place hold Save to lists Add to cart (remove)
	57.	Managerial economics by Dwivedi, D N Material type: Text Publication details: Noida Vikas Publishing House Pvt. Ltd. 2019 Availability: Items available for loan: GULBERG III Lahore (1)Call number: 658.15 DWI. Malakand Campus (1)Call number: 658.15 DWI. Place hold Save to lists Add to cart (remove)
	58.	Marketing analytics a practical guide to improving consumer insights using data techniques by Grigsby, Mike Material type: Text Publication details: London Kogan Page 2018 Availability: Items available for loan: GULBERG III Lahore (1)Call number: 658.83 GRI. Place hold Save to lists Add to cart (remove)
	59.	Managerial economics analysis of managerial decision making : based on UGC's model curriculum for MBA by Ahuja, H L Amit Ahuja Material type: Text Publication details: New Delhi S Chand and Company Limited 2018 Availability: Items available for loan: GULBERG III Lahore (1)Call number: 658.15 AHU. Malakand Campus (1)Call number: 658.15 AHU. Place hold Save to lists Add to cart (remove)
	60.	B2B digital marketing by Miller, Michael Material type: Text Publication details: Noida Pearson 2014 Availability: Items available for loan: GULBERG III Lahore (1)Call number: 658.8 MIL. Malakand Campus (1)Call number: 658.8 MIL. Place hold Save to lists Add to cart (remove)