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41.
Case studies in marketing management by
Material type: Text Text
Publication details: Noida Pearson India Education Services Pvt. Ltd. 2013
Availability: Items available for loan: Al-Mizan Campus (2)Call number: 658.8 CAS, ... GULBERG III Lahore (1)Call number: 658.8 CAS.

42.
Sustainable marketing by
Material type: Text Text
Publication details: Noida Pearson India Education Services Pvt. Ltd, 2018
Availability: Items available for loan: Al-Mizan Campus (2)Call number: 658.802 MAR, ... GULBERG III Lahore (1)Call number: 658.802 MAR. Malakand Campus (1)Call number: 658.802 MAR.

43.
Retail management : a strategic approach by
Material type: Text Text
Publication details: Noida Pearson 2015
Availability: Items available for loan: GULBERG III Lahore (1)Call number: 658.87 BER. Main Campus (1)Call number: 658.87 BER. Not available: GULBERG III Lahore: In transit (1). Main Campus: In transit (1).

44.
Principles of management and administration by
Material type: Text Text
Publication details: New Delhi PHI Learning Private Limited 2012
Availability: Items available for loan: City Campus - II (1)Call number: 651.3 BOS. GULBERG III Lahore (1)Call number: 651.3 BOS.

45.
Advertising by
Material type: Text Text
Publication details: New Delhi Pearson Education Ltd. 2006
Availability: Items available for loan: GULBERG III Lahore (1)Call number: 659.1 JEF.

46.
Dollar market research in Nowshera district by
Material type: Text Text
Publication details: Islamabad (unpublished) 2011
Dissertation note: Riphah School of Leadership (RSL) Faculty of Management Sciences (FMS)
Availability: Items available for reference: Main Campus: NOT for LOAN (1)Call number: 658.83 ISM.

47.
The effect of CRM dimensions on modern retail store's market performance in Pakistan moderating role of employee empowerment by
Material type: Text Text
Publication details: Islamabad (unpublished) 2015
Dissertation note: Thesis (M.Phil)--Riphah International University, 2015
Availability: Items available for reference: Main Campus: NOT for LOAN (1)Call number: 658.8 AME.

48.
Societal marketing vs Islamic concepts of marketing by
Material type: Text Text
Publication details: Islamabad (unpublished) 2012
Dissertation note: Thesis (M.Phil)--Riphah International University, 2012
Availability: Items available for reference: Main Campus: NOT for LOAN (1)Call number: 658.8 RIZ.

49.
Impact of brand equity on customer emotional loyalty mediated by relationship quality comparison of public and private sector universities by
Material type: Text Text
Publication details: Islamabad (unpublished) 2013
Dissertation note: Thesis (MS)--Riphah International University, 2013
Availability: Items available for reference: Al-Mizan Campus: NOT for LOAN (1)Call number: 658.827 NAU.

50.
Fundamentals of entrepreneurship by
Material type: Text Text
Publication details: New York Oxford University Press 2013
Availability: Items available for loan: Al-Mizan Campus (6)Call number: 658.421 FUN, ...

51.
Understanding digital marketing : marketing strategies for engaging the digital generation by
Material type: Text Text
Publication details: United Kingdom Kogan Page 2017
Availability: Items available for loan: Lahore QIE Campus (1)Call number: 658.872 RYA.

52.
The business of being social a practical guide to harnessing the power of Facebook, Twitter, Linkedln, You Tube for all the business by
Material type: Text Text
Publication details: United Kingdom Crimson 2013
Availability: Not available: Lahore Raiwind Campus: Checked out (1).

53.
Impact of green brand awareness and brand credibility on consumer green purchasing decision with mediating role of brand image and moderating role of social media marketing by
Material type: Text Text
Publication details: Islamabad (unpublished) 2017
Dissertation note: Thesis (MS)--Riphah International University, 2017w
Availability: Items available for reference: Al-Mizan Campus: NOT for LOAN (1)Call number: 658.8 SAQ.

54.
Business organisation and management by
Material type: Text Text
Publication details: Ram Nagar S. Chand 2017
Availability: Items available for loan: GULBERG III Lahore (2)Call number: 650 SHU, ... Malakand Campus (1)Call number: 650 SHU.

55.
Market-Based management by
Material type: Text Text
Publication details: Noida Pearson Education 2015
Availability: Items available for loan: GULBERG III Lahore (2)Call number: 658.8 BES, ... Malakand Campus (1)Call number: 658.8 BES.

56.
Marketing management by
Material type: Text Text
Publication details: Noida Pearson India Education Services Pvt. Ltd. 2015
Availability: Items available for loan: Faisalabad Campus (6)Call number: 658.8 WIN, ... GULBERG III Lahore (3)Call number: 658.8 WIN, ...

57.
Insurance principles and pratcice for graduation and professional courses by
Material type: Text Text
Publication details: New Deli S. Chand and Company 20187
Availability: Items available for loan: GULBERG III Lahore (2)Call number: 346.086 MIS, ...

58.
Retail management a global perspective text and cases by
Material type: Text Text
Publication details: New Delhi S. Chand and Company 2014
Availability: Items available for loan: Faisalabad Campus (4)Call number: 658.87 SIN, ... GULBERG III Lahore (1)Call number: 658.87 SIN. Lahore Raiwind Campus (1)Call number: 658.87 SIN.

59.
Behavior in organizations by
Material type: Text Text
Publication details: Noida Pearson Eductaion 2016
Availability: Items available for loan: GULBERG III Lahore (1)Call number: 658.3 GRE. Not available: GULBERG III Lahore: In transit (1).

60.
The antecedents of brand loyalty a moderated mediation model of brand trust, brand engagement and brand identification by
Material type: Text Text
Publication details: Islamabad (unpublished) 2018
Dissertation note: Thesis (MS)--Riphah International University, 2018
Availability: Items available for reference: Al-Mizan Campus: NOT for LOAN (1)Call number: 658.812 AYE.

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