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The impact of brand image and brand engagement on brand love moderating role of hedonic characteristics

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Material type: Text

TextPublication details: Islamabad (unpublished) 2019Description: 65 p. : ill. ; 29 cm. +CDSubject(s):

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Dissertation note: Thesis (MS)--Riphah International University, 2019

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Thesis	Al-Mizan Campus	658 BIL (Browse shelf(Opens below))	1	Not for loan		54013

Submitted in partial fulfillment of the requirement for the degree of Master of Sciences in Management Sciences to the Faculty of Management Sciences

Includes bibliographical references and appendix

Thesis supervisor: Mubashar Hassan Zia

Thesis (MS)--Riphah International University, 2019

English

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