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1.
The CRM handbook a business guide to customer relationship management by
Material type: Text Text
Publication details: New Delhi Pearson Education 2002
Availability: Items available for loan: Al-Mizan Campus (1)Call number: 658.812 DYC.

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2.
The new IT how technology leaders are enabling business strategy in the digital age by
Material type: Text Text
Publication details: New York McGrawHill 2015
Availability: Items available for loan: City Campus - II (1)Call number: 658.4012 DYC.

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