Impact of impulsive buying tendency on in-store and online impulsive buying behavior with the moderating role of retail therapy
Material type:
TextPublication details: Islamabad (unpublished) 2024Description: 81 p. : ill. ; 30 cm. +CDSubject(s): DDC classification: - 658.8 NAF
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
Thesis
|
Al-Mizan Campus | 658.8 NAF (Browse shelf(Opens below)) | 1 | Not for loan | 101066 |
Submitted in fulfilment of the requirements for the degree of Master of Science in Marketing to the Faculty of Management Sciences.
Includes bibliographical references and appendix
Thesis supervisor: Dr. Hassan Zahid
Thesis (MS)--Riphah International University, 2026
English
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