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Sell the brand first how to sell your brand and create lasting customer loyalty

By: Material type: TextTextPublication details: New York McGraw-Hill 2006Description: xx, 262 p. : ill. ; 24 cmISBN:
  • 0071470425 (hb)
Subject(s): DDC classification:
  • 658.827 STI
Contents:
It's all about the brand -- The importance of brands -- Speaking brand language -- The core components of brand selling -- The buyer stair-step -- The brand staircase -- Challenges and opportunities -- Understanding the buyer and seller -- Mindsets -- Motives -- Migration -- Selling brands in the business-to-consumer setting -- The lifestyle connection -- Migrating the consumer to brand -- Selling brands in the business-to-business setting -- Differences in selling to the trade -- Migrating the trade buyer toward the brand -- Impact on company culture -- Building the branded culture.
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Item type Current library Call number Copy number Status Date due Barcode
Books Books Al-Mizan Campus 658.827 STI (Browse shelf(Opens below)) 1 Available 5582

It's all about the brand -- The importance of brands -- Speaking brand language -- The core components of brand selling -- The buyer stair-step -- The brand staircase -- Challenges and opportunities -- Understanding the buyer and seller -- Mindsets -- Motives -- Migration -- Selling brands in the business-to-consumer setting -- The lifestyle connection -- Migrating the consumer to brand -- Selling brands in the business-to-business setting -- Differences in selling to the trade -- Migrating the trade buyer toward the brand -- Impact on company culture -- Building the branded culture.

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