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	1.	Rising tide lessons from 165 years of brand building at procter & gamble by Dyer, Davis Frederick Dalzell Rowena Olegario Material type: Text Publication details: Boston, Massachusetts Harvard Business School Press 2004 Availability: Items available for loan: Al-Mizan Campus (1)Call number: 338.767 DYE. Place hold Save to lists Add to cart (remove)
	2.	Sell the brand first how to sell your brand and create lasting customer loyalty by Stiff, Dan Material type: Text Publication details: New York McGraw-Hill 2006 Availability: Items available for loan: Al-Mizan Campus (1)Call number: 658.827 STI. Place hold Save to lists Add to cart (remove)
	3.	Brand positioning strategies for competitive advantage by Sengupta, Subroto Material type: Text Publication details: New Delhi Tata McGraw-Hill 2006 Availability: Items available for loan: Al-Mizan Campus (1)Call number: 658.827 SEN. Place hold Save to lists Add to cart (remove)
	4.	The brand management checklist proven tools & techniques for creating winning brands by Vanauken, Brad Material type: Text Publication details: London Kogan Page 2004 Availability: Items available for loan: Al-Mizan Campus (1)Call number: 658.827 VAN. Place hold Save to lists Add to cart (remove)
	5.	4-D branding cracking the corporate code of the network economy by Gad, Thomas Material type: Text Publication details: New Delhi Pearson Education 2001 Availability: Items available for loan: Al-Mizan Campus (1)Call number: 658.827 GAD. Place hold Save to lists Add to cart (remove)
	6.	Brands in the balance meeting the challenges to commercial identity by Drawbaugh, Kevin Material type: Text Publication details: London Pearson Education 2001 Availability: Items available for loan: Al-Mizan Campus (1)Call number: 658.827 DRA. Place hold Save to lists Add to cart (remove)
	7.	Designing brand experiences by Landa, Robin Material type: Text Publication details: Australia Thomson Delmar Learning 2006 Availability: Items available for loan: Al-Mizan Campus (1)Call number: 658.827 LAN. Faisalabad Campus (3)Call number: 658.827 LAN, ... Place hold Save to lists Add to cart (remove)
	8.	TechnoBrands how to create & use "brand identity" to market, advertise & sell technology products by Pettis, Chuck Material type: Text Publication details: New York American Management Association 1995 Availability: Items available for loan: Main Campus (1)Call number: 620.006 PET. Place hold Save to lists Add to cart (remove)
	9.	Strategic brand management building, measuring, and managing brand equity by Keller, Kevin Lane Parameswaran M.G. Issac Jacob Material type: Text Publication details: India Pearson 2013 Availability: Items available for loan: Faisalabad Campus (1)Call number: 658.827 KEL. Place hold Save to lists Add to cart (remove)
	10.	Strategic brand management building, measuring, and managing brand equity by Keller, Kevin Lane Parameswaran M.G. Issac Jacob Material type: Text Publication details: India Pearson 2011 Availability: Items available for loan: Faisalabad Campus (2)Call number: 658.827 KEL, ... Place hold Save to lists Add to cart (remove)

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