Effects of pharmaceutical promotional tools, follow up of medical representatives and mediating effect of brand credibility on prescription behavior of physicians

By: Material type: TextTextPublication details: Islamabad (unpublished) 2018Description: xi, 78 p. : ill. ; 29 cm. +CDSubject(s): DDC classification:
  • 658 MIS
Dissertation note: Thesis (MS)--Riphah International University, 2018
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Item type Current library Call number Copy number Status Date due Barcode
Thesis Thesis Al-Mizan Campus 658 MIS (Browse shelf(Opens below)) 1 Not for loan 54068

Submitted in partial fulfillment of the requirement for the degree of Master of Sciences in Management sciences to the Faculty of Management Sciences

Includes bibliographical references and appendix.

Thesis supervisor: Dr. Shahzad Ahmad

Thesis (MS)--Riphah International University, 2018

English

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