The impact of celebrity endorsement and brand equity on purchase behavior while brand loyalty a mediating variable

By: Material type: TextTextPublication details: Faisalabad (unpublished) 2017Description: iv, 46 p. : ill. ; 30 cmSubject(s): DDC classification:
  • 658 FAT
Dissertation note: Thesis (MS)--Riphah International University
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Submitted in fulfillment of the requirements for the degree of Master of Science to the Faculty of Management.

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Thesis supervisor. Farooq Jamal

Thesis (MS)--Riphah International University

English

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