Impact of Pester Power and cultural factor on parental buying decision
M. Tamoor Danish
Impact of Pester Power and cultural factor on parental buying decision : changing food preferences in Pakistan - Lahore (unpublished) 2021 - v, 90p. : ill. ; 29.5 cm.
Submitted in fulfillment of the requirements for the degree of Master of Philosophy in faculty of business and management sciences Includes bibliographical references
Thesis (M.Phil.)--Riphah International University, 2021 Registration no:F19C14G7014
English
Business Management--Cultural factor--Pester power--Social class--Decisions--RSBM
658.4 / TAM
Impact of Pester Power and cultural factor on parental buying decision : changing food preferences in Pakistan - Lahore (unpublished) 2021 - v, 90p. : ill. ; 29.5 cm.
Submitted in fulfillment of the requirements for the degree of Master of Philosophy in faculty of business and management sciences Includes bibliographical references
Thesis (M.Phil.)--Riphah International University, 2021 Registration no:F19C14G7014
English
Business Management--Cultural factor--Pester power--Social class--Decisions--RSBM
658.4 / TAM