Impact of Pester Power and cultural factor on parental buying decision : changing food preferences in Pakistan

By: Material type: TextTextPublication details: Lahore (unpublished) 2021Description: v, 90p. : ill. ; 29.5 cmSubject(s): DDC classification:
  • 658.4 TAM
Dissertation note: Thesis (M.Phil.)--Riphah International University, 2021Registration no:F19C14G7014
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Item type Current library Call number Copy number Status Date due Barcode
Thesis Thesis GULBERG III Lahore 658.4 TAM (Browse shelf(Opens below)) 1 Not for loan 59409
Thesis Thesis Lahore Raiwind Campus 658.4 ADE (Browse shelf(Opens below)) Not for loan 59797
Thesis Thesis Lahore Raiwind Campus 658.4 MUH (Browse shelf(Opens below)) 1 NOT for LOAN

Submitted in fulfillment of the requirements for the degree of Master of Philosophy in faculty of business and management sciences

Includes bibliographical references

Thesis (M.Phil.)--Riphah International University, 2021

Registration no:F19C14G7014

English

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