Impact of Pester Power and cultural factor on parental buying decision (Record no. 16018)

MARC details
000 -LEADER
fixed length control field 00835nam a22001937a 4500
040 ## - CATALOGING SOURCE
Transcribing agency Riphah International University
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.4
Author Mark TAM
100 ## - MAIN ENTRY--PERSONAL NAME
Authorship M. Tamoor Danish
245 ## - TITLE STATEMENT
Title Impact of Pester Power and cultural factor on parental buying decision
Sub Title : changing food preferences in Pakistan
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication Lahore
Name of publisher (unpublished)
Date of publication 2021
300 ## - PHYSICAL DESCRIPTION
Extent v, 90p.
Illustrations : ill.
Dimensions ; 29.5 cm.
500 ## - GENERAL NOTE
General note Submitted in fulfillment of the requirements for the degree of Master of Philosophy in faculty of business and management sciences
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General note Includes bibliographical references
502 ## - DISSERTATION NOTE
Dissertation note Thesis (M.Phil.)--Riphah International University, 2021
502 ## - DISSERTATION NOTE
Dissertation note Registration no:F19C14G7014
546 ## - LANGUAGE NOTE
Language note English
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Subject Business Management
Keywords Cultural factor
-- Pester power
-- Social class
-- Decisions
-- RSBM
942 ## - ADDED ENTRY ELEMENTS (KOHA)
item type Thesis
Holdings
Not for loan Home library Current library Source of acquisition Full call number Copy number Koha item type Barcode
  GULBERG III Lahore GULBERG III Lahore   658.4 TAM 1 Thesis 59409
NOT for LOAN Lahore Raiwind Campus Lahore Raiwind Campus Riphah International University 658.4 MUH 1 Thesis  
  Lahore Raiwind Campus Lahore Raiwind Campus   658.4 ADE   Thesis 59797
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