Impact of relationship marketing tactics on customer loyalty through mediating role of trust in Pakistan mobile telecom sector
Imtiaz Saleem (9701)
Impact of relationship marketing tactics on customer loyalty through mediating role of trust in Pakistan mobile telecom sector - Islamabad (unpublished) 2017 - vi, 87 p. : ill. ; 29 cm. +CD
Submitted in partial fulfillment of the requirement for the degree of Master of Sciences in Marketing to the Faculty of Master Sciences. Includes bibliographical references Thesis Supervisor: Mr. Mubasher Hassan
Thesis (MS)-- Riphah international University, 2017
English
Marketing--Marketing tactics--Customer trust--Customer loyalty--Strategic decision--Telecom sector--FMS
658 / IMT
Impact of relationship marketing tactics on customer loyalty through mediating role of trust in Pakistan mobile telecom sector - Islamabad (unpublished) 2017 - vi, 87 p. : ill. ; 29 cm. +CD
Submitted in partial fulfillment of the requirement for the degree of Master of Sciences in Marketing to the Faculty of Master Sciences. Includes bibliographical references Thesis Supervisor: Mr. Mubasher Hassan
Thesis (MS)-- Riphah international University, 2017
English
Marketing--Marketing tactics--Customer trust--Customer loyalty--Strategic decision--Telecom sector--FMS
658 / IMT