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Impact of relationship marketing tactics on customer loyalty through mediating role of trust in Pakistan mobile telecom sector

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Material type: Text

TextPublication details: Islamabad (unpublished) 2017Description: vi, 87 p. : ill. ; 29 cm. +CDSubject(s):

DDC classification:

Dissertation note: Thesis (MS)-- Riphah international University, 2017

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Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Thesis	Al-Mizan Campus	658 IMT (Browse shelf(Opens below))	1	NOT for LOAN		35016

Submitted in partial fulfillment of the requirement for the degree of Master of Sciences in Marketing to the Faculty of Master Sciences.

Includes bibliographical references

Thesis Supervisor: Mr. Mubasher Hassan

Thesis (MS)-- Riphah international University, 2017

English

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