Impact of relationship marketing tactics on customer loyalty through mediating role of trust in Pakistan mobile telecom sector (Record no. 19725)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00895nam a22001937a 4500 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | Riphah International University |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658 |
| Author Mark | IMT |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Authorship | Imtiaz Saleem (9701) |
| 245 ## - TITLE STATEMENT | |
| Title | Impact of relationship marketing tactics on customer loyalty through mediating role of trust in Pakistan mobile telecom sector |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Islamabad |
| Name of publisher | (unpublished) |
| Date of publication | 2017 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | vi, 87 p. |
| Illustrations | : ill. |
| Dimensions | ; 29 cm. |
| Accompanying material | +CD |
| 500 ## - GENERAL NOTE | |
| General note | Submitted in partial fulfillment of the requirement for the degree of Master of Sciences in Marketing to the Faculty of Master Sciences. |
| 500 ## - GENERAL NOTE | |
| General note | Includes bibliographical references |
| 500 ## - GENERAL NOTE | |
| General note | Thesis Supervisor: Mr. Mubasher Hassan |
| 502 ## - DISSERTATION NOTE | |
| Dissertation note | Thesis (MS)-- Riphah international University, 2017 |
| 546 ## - LANGUAGE NOTE | |
| Language note | English |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Marketing |
| Keywords | Marketing tactics |
| -- | Customer trust |
| -- | Customer loyalty |
| -- | Strategic decision |
| -- | Telecom sector |
| -- | FMS |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| item type | Thesis |
| Not for loan | Home library | Current library | Full call number | Barcode | Copy number | Koha item type |
|---|---|---|---|---|---|---|
| NOT for LOAN | Al-Mizan Campus | Al-Mizan Campus | 658 IMT | 35016 | 1 | Thesis |