An integrated model of perceived personalization and its outcomes
Uzma Noor
An integrated model of perceived personalization and its outcomes mediating role of online advertising engagement and moderating role of users' privacy and modes - Islamabad (unpublished) 2019 - xiv, 174 p. : ill. ; 29 cm. +CD
Submitted in partial fulfillment of the requirement for the degree of Doctor of Philosophy in Marketing to the Faculty of Management Sciences Includes bibliographical references. Thesis Supervisor: Dr. Abdul Qayyum
Thesis (PhD)--Riphah International University, 2019
English
Marketing--Online advertising engagement--Perceived personalization--Privacy concern--Purchase intention--FMS
658.8 / UZM
An integrated model of perceived personalization and its outcomes mediating role of online advertising engagement and moderating role of users' privacy and modes - Islamabad (unpublished) 2019 - xiv, 174 p. : ill. ; 29 cm. +CD
Submitted in partial fulfillment of the requirement for the degree of Doctor of Philosophy in Marketing to the Faculty of Management Sciences Includes bibliographical references. Thesis Supervisor: Dr. Abdul Qayyum
Thesis (PhD)--Riphah International University, 2019
English
Marketing--Online advertising engagement--Perceived personalization--Privacy concern--Purchase intention--FMS
658.8 / UZM