An integrated model of perceived personalization and its outcomes mediating role of online advertising engagement and moderating role of users' privacy and modes
Material type:
TextPublication details: Islamabad (unpublished) 2019Description: xiv, 174 p. : ill. ; 29 cm. +CDSubject(s): DDC classification: - 658.8 UZM
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
Thesis
|
Al-Mizan Campus | 658.8 UZM (Browse shelf(Opens below)) | 1 | Not for loan | 54291 |
Submitted in partial fulfillment of the requirement for the degree of Doctor of Philosophy in Marketing to the Faculty of Management Sciences
Includes bibliographical references.
Thesis Supervisor: Dr. Abdul Qayyum
Thesis (PhD)--Riphah International University, 2019
English
There are no comments on this title.