An integrated model of perceived personalization and its outcomes (Record no. 27768)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00935nam a22001937a 4500 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | Riphah International University |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Author Mark | UZM |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Authorship | Uzma Noor |
| 245 ## - TITLE STATEMENT | |
| Title | An integrated model of perceived personalization and its outcomes |
| Sub Title | mediating role of online advertising engagement and moderating role of users' privacy and modes |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Islamabad |
| Name of publisher | (unpublished) |
| Date of publication | 2019 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiv, 174 p. |
| Illustrations | : ill. |
| Dimensions | ; 29 cm. |
| Accompanying material | +CD |
| 500 ## - GENERAL NOTE | |
| General note | Submitted in partial fulfillment of the requirement for the degree of Doctor of Philosophy in Marketing to the Faculty of Management Sciences |
| 500 ## - GENERAL NOTE | |
| General note | Includes bibliographical references. |
| 500 ## - GENERAL NOTE | |
| General note | Thesis Supervisor: Dr. Abdul Qayyum |
| 502 ## - DISSERTATION NOTE | |
| Dissertation note | Thesis (PhD)--Riphah International University, 2019 |
| 546 ## - LANGUAGE NOTE | |
| Language note | English |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Marketing |
| Keywords | Online advertising engagement |
| -- | Perceived personalization |
| -- | Privacy concern |
| -- | Purchase intention |
| -- | FMS |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| item type | Thesis |
| Not for loan | Home library | Current library | Source of acquisition | Full call number | Barcode | Copy number | Koha item type |
|---|---|---|---|---|---|---|---|
| Al-Mizan Campus | Al-Mizan Campus | Riphah International University | 658.8 UZM | 54291 | 1 | Thesis |