Impact of social media marketing on consumer behavior and mediating role of brand equity
Farrukh Mustafa (F16A14G07047)
Impact of social media marketing on consumer behavior and mediating role of brand equity - Faisalabad (upublished) 2018 - vi, 53 p. : ill. ; 30 cm.
Submitted in fulfillment of the requirements for the degree of Master of Sciences to the Faculty of Management Sciences. Includes bibliographical references Thesis supervisor: Saira Yasin
Thesis (MS)--Riphah Internatioal University, 2018
English
Associations
Management science
Organizational commitment--Job stress--Decision making--Customization--Statistical analysis--FMS
658 / FAR
Impact of social media marketing on consumer behavior and mediating role of brand equity - Faisalabad (upublished) 2018 - vi, 53 p. : ill. ; 30 cm.
Submitted in fulfillment of the requirements for the degree of Master of Sciences to the Faculty of Management Sciences. Includes bibliographical references Thesis supervisor: Saira Yasin
Thesis (MS)--Riphah Internatioal University, 2018
English
Associations
Management science
Organizational commitment--Job stress--Decision making--Customization--Statistical analysis--FMS
658 / FAR