Impact of social media marketing on consumer behavior and mediating role of brand equity (Record no. 28540)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00863nam a22001937a 4500 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | Riphah International University |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658 |
| Author Mark | FAR |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Authorship | Farrukh Mustafa (F16A14G07047) |
| 245 ## - TITLE STATEMENT | |
| Title | Impact of social media marketing on consumer behavior and mediating role of brand equity |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Faisalabad |
| Name of publisher | (upublished) |
| Date of publication | 2018 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | vi, 53 p. |
| Illustrations | : ill. |
| Dimensions | ; 30 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Submitted in fulfillment of the requirements for the degree of Master of Sciences to the Faculty of Management Sciences. |
| 500 ## - GENERAL NOTE | |
| General note | Includes bibliographical references |
| 500 ## - GENERAL NOTE | |
| General note | Thesis supervisor: Saira Yasin |
| 502 ## - DISSERTATION NOTE | |
| Dissertation note | Thesis (MS)--Riphah Internatioal University, 2018 |
| 546 ## - LANGUAGE NOTE | |
| Language note | English |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Associations |
| -- | Management science |
| -- | Organizational commitment |
| Keywords | Job stress |
| -- | Decision making |
| -- | Customization |
| -- | Statistical analysis |
| -- | FMS |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| item type | Thesis |
| Not for loan | Home library | Current library | Full call number | Barcode | Koha item type |
|---|---|---|---|---|---|
| Faisalabad Campus | Faisalabad Campus | 658 FAR | 43781 | Thesis |