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Impact of social media marketing on consumer behavior and mediating role of brand equity

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Material type: Text

TextPublication details: Faisalabad (upublished) 2018Description: vi, 53 p. : ill. ; 30 cmSubject(s):

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Dissertation note: Thesis (MS)--Riphah Internatioal University, 2018

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Item type	Current library	Call number	Status	Date due	Barcode
Thesis	Faisalabad Campus	658 FAR (Browse shelf(Opens below))	Not for loan		43781

Submitted in fulfillment of the requirements for the degree of Master of Sciences to the Faculty of Management Sciences.

Includes bibliographical references

Thesis supervisor: Saira Yasin

Thesis (MS)--Riphah Internatioal University, 2018

English

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