The CRM handbook
Dyche, Jill
The CRM handbook a business guide to customer relationship management - New Delhi Pearson Education 2002 - 331 p. : ill. ; 24 cm.
8177587625 (pbk)
Customer relations-Management
CRM
Management
Relationship marketing--CRM marketing--Customer service--Sales force automation--Analytical CRM--Delivering CRM--Managing CRM project--FMS
658.812 / DYC
The CRM handbook a business guide to customer relationship management - New Delhi Pearson Education 2002 - 331 p. : ill. ; 24 cm.
8177587625 (pbk)
Customer relations-Management
CRM
Management
Relationship marketing--CRM marketing--Customer service--Sales force automation--Analytical CRM--Delivering CRM--Managing CRM project--FMS
658.812 / DYC