A comparative multimodal analysis of constructing brand and consumer identities through pakistani apparel advertisements

Uzma Shaheen (56707)

A comparative multimodal analysis of constructing brand and consumer identities through pakistani apparel advertisements - Islamabad (unpublished) 2025 - ix,115 p. : ill. ; 30 cm.

Submitted in partial fulfillment of the requirements for the degree of Master of Philosophy in English Linguistics to Faculty of Social Sciences and Humanities. Includes bibliographical references Thesis Supervisor: Ms. Rozina Bibi

Thesis (M.Phil)-Riphah International University, 2025


English


English Linguistics--Constructing brand--Consumer Identities--Pakistani Apparel--Textual--FSSH

420 / UZM
Copyright © 2026 Riphah International University | System Administrator