A comparative multimodal analysis of constructing brand and consumer identities through pakistani apparel advertisements (Record no. 59636)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00897nam a22001937a 4500 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | Riphah International University |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 420 |
| Author Mark | UZM |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Authorship | Uzma Shaheen (56707) |
| 245 ## - TITLE STATEMENT | |
| Title | A comparative multimodal analysis of constructing brand and consumer identities through pakistani apparel advertisements |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Islamabad |
| Name of publisher | (unpublished) |
| Date of publication | 2025 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | ix,115 p. |
| Illustrations | : ill. |
| Dimensions | ; 30 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Submitted in partial fulfillment of the requirements for the degree of Master of Philosophy in English Linguistics to Faculty of Social Sciences and Humanities. |
| 500 ## - GENERAL NOTE | |
| General note | Includes bibliographical references |
| 500 ## - GENERAL NOTE | |
| General note | Thesis Supervisor: Ms. Rozina Bibi |
| 502 ## - DISSERTATION NOTE | |
| Dissertation note | Thesis (M.Phil)-Riphah International University, 2025 |
| 546 ## - LANGUAGE NOTE | |
| Language note | English |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | English Linguistics |
| Keywords | Constructing brand |
| -- | Consumer Identities |
| -- | Pakistani Apparel |
| -- | Textual |
| -- | FSSH |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| item type | Thesis |
| Not for loan | Home library | Current library | Full call number | Barcode | Koha item type |
|---|---|---|---|---|---|
| Main Campus | Main Campus | 420 UZM | 103184 | Thesis |