Normal view MARC view ISBD view

Marketing tourism destinations : a strategic planning approach

Heath, Ernie Geoffrey Waterloo

Marketing tourism destinations : a strategic planning approach - New York John Wiley and Sons 1992 - xii, 218 p. : ill. ; 23.5 cm.

Includes bibliographical references and index.

ISBN: 0471540676 (hb)

Subjects--Topical Terms:
Hospitality management
Marketing tourism--Marketing strategy--Tourism planning--Target marketing--Tourist market--Tourist trade--RIHCA

Dewey Class. No.: 338.4791 / HEA

Place hold
Print
Add to your cart (remove)
Save record
BIBTEX Dublin Core MARCXML MARC (non-Unicode/MARC-8) MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard) MODS (XML) RIS ISBD
More searches

Search for this title in:
Other Libraries (WorldCat) Other Databases (Google Scholar) Online Stores (Bookfinder.com) Open Library (openlibrary.org)