Marketing tourism destinations : a strategic planning approach

By:

Heath, Ernie Geoffrey Waterloo

Material type: Text

TextPublication details: New York John Wiley and Sons 1992Description: xii, 218 p. : ill. ; 23.5 cmISBN:

0471540676 (hb)

Subject(s):

Hospitality management Marketing tourism -- Marketing strategy -- Tourism planning -- Target marketing -- Tourist market -- Tourist trade -- RIHCA

DDC classification:

338.4791 HEA

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Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Books	GULBERG III Lahore	338.4791 HEA (Browse shelf(Opens below))	1	Available		122015

Includes bibliographical references and index.

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