Marketing tourism destinations (Record no. 62610)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00608nam a22001577a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0471540676 (hb) |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 338.4791 |
| Author Mark | HEA |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Authorship | Heath, Ernie |
| -- | Geoffrey Waterloo |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing tourism destinations |
| Sub Title | : a strategic planning approach |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New York |
| Name of publisher | John Wiley and Sons |
| Date of publication | 1992 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xii, 218 p. |
| Illustrations | : ill. |
| Dimensions | ; 23.5 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes bibliographical references and index. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Hospitality management |
| -- | Marketing tourism |
| Keywords | Marketing strategy |
| -- | Tourism planning |
| -- | Target marketing |
| -- | Tourist market |
| -- | Tourist trade |
| -- | RIHCA |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Full call number | Barcode | Copy number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|
| GULBERG III Lahore | GULBERG III Lahore | 338.4791 HEA | 122015 | 1 | Books |