Pricing strategy setting price levels, managing price discounts, & establishing price structures
Smith, Tim J.
Pricing strategy setting price levels, managing price discounts, & establishing price structures - Andover Cengage Learning 2017 - xxii, 318 p. : ill. ; 24 cm.
Includes index.
9788131528389 (pbk) 9781111571290 (pbk)
Pricing-Management--Pricing strategy--Price variances--Price structures--Customer perception--Price promotion--Yield management--Life cycle--FMS--RSBM
658.816 / SMI
Pricing strategy setting price levels, managing price discounts, & establishing price structures - Andover Cengage Learning 2017 - xxii, 318 p. : ill. ; 24 cm.
Includes index.
9788131528389 (pbk) 9781111571290 (pbk)
Pricing-Management--Pricing strategy--Price variances--Price structures--Customer perception--Price promotion--Yield management--Life cycle--FMS--RSBM
658.816 / SMI