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Pricing strategy setting price levels, managing price discounts, & establishing price structures

By:

Smith, Tim J

Material type: Text

Text

TextPublication details: Andover Cengage Learning 2017Description: xxii, 318 p. : ill. ; 24 cmISBN:

9788131528389 (pbk)
9781111571290 (pbk)

Subject(s):

Pricing-Management -- Pricing strategy -- Price variances -- Price structures -- Customer perception -- Price promotion -- Yield management -- Life cycle -- FMS -- RSBM

DDC classification:

658.816 SMI

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Includes index.

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