Pricing strategy (Record no. 63355)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00643cam a2200169 a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9788131528389 (pbk) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9781111571290 (pbk) |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.816 |
| Author Mark | SMI |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Authorship | Smith, Tim J. |
| 245 10 - TITLE STATEMENT | |
| Title | Pricing strategy |
| Sub Title | setting price levels, managing price discounts, & establishing price structures |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Andover |
| Name of publisher | Cengage Learning |
| Date of publication | 2017 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxii, 318 p. |
| Illustrations | : ill. |
| Dimensions | ; 24 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Pricing-Management |
| Keywords | Pricing strategy |
| -- | Price variances |
| -- | Price structures |
| -- | Customer perception |
| -- | Price promotion |
| -- | Yield management |
| -- | Life cycle |
| -- | FMS |
| -- | RSBM |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| item type | Books |
No items available.