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Determining brand equity through personality and self-brand connection mediating and moderating role of brand resonance and brand detachment respectively

By:

Material type: Text

TextPublication details: Islamabad (unpublished) 2014Description: xiii, 67 p. : ill. ; 29 cm. +cdSubject(s):

DDC classification:

Dissertation note: Thesis (MS)--Riphah International University, 2014

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Thesis	Main Campus	658.8343 IRT (Browse shelf(Opens below))	1	NOT for LOAN		23404

Previous	No cover image available	No cover image available		No cover image available	No cover image available	No cover image available		Next
Previous	658.83 MUB Combined effect of market orientation and environmental turbulence on new service performance	658.834 SUM Canvas of customer citizenship and complaint behaviour	658.8342 SOL Consumer behavior	658.8343 IRT Determining brand equity through personality and self-brand connection	658.8343 IRT Determining brand equity through personality and self-brand connection; mediating and moderating role of brand resonance and brand detachment respectively	658.84 FAH Analysis of freelance marketplaces freelancers perspectives	658.84 HOL Reaching the pinnacle	Next

Includes bibliographic references

Thesis supervisor: Dr. Khurram Shehzad

Thesis (MS)--Riphah International University, 2014

English

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