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Effect of green advertisement on green brand equity with mediating role of perceived quality of brand & moderating role of green brand perceived value & green brand image evidence form banking sector of Pakistan

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Material type: Text

TextPublication details: Islamabad (unpublished) 2017Description: xiv, 77 p. : ill. ; 29 cm. +CDSubject(s):

DDC classification:

Dissertation note: Thesis (MS)-- Riphah International University, 2017

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Thesis	Al-Mizan Campus	658.8 KHA (Browse shelf(Opens below))	1	NOT for LOAN		25732

Previous	No cover image available			No cover image available	No cover image available	No cover image available	No cover image available	Next
Previous	658.8 JUN The role of internal branding in creating strong and positive customer based brand equity through organizational loyalty	658.8 KAL Electronic Commerce	658.8 KEL Kellogg on integrated marketing	658.8 KHA Effect of green advertisement on green brand equity with mediating role of perceived quality of brand & moderating role of green brand perceived value & green brand image	658.8 KHA Impact of customer experience on word of mouth and brand switching with gender as the moderator of the mediating role of brand image	658.8 KHU Impact of fear of missing out on purchases intention with mediating role of Ad evaluation and moderating role of Ad skepticism	658.8 KOM The influence of staff behavior, brand identification, and brand image on brand loyalty with mediating effect of customer satisfaction	Next

Submitted in partial fulfillment of requirement for the degree of master of sciences to the Faculty of Management Sciences.

Includes bibliographical references

Thesis Supervisor: Mr. Mubashar Hassan Zia

Thesis (MS)-- Riphah International University, 2017

English

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