Effects of pharmaceutical promotional tools, follow up of medical representatives and mediating effect of brand credibility on prescription behavior of physicians
Material type:
TextPublication details: Islamabad (unpublished) 2018Description: xi, 78 p. : ill. ; 29 cm. +CDSubject(s): DDC classification: - 658 MIS
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
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Thesis
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Al-Mizan Campus | 658 MIS (Browse shelf(Opens below)) | 1 | Not for loan | 54068 |
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Submitted in partial fulfillment of the requirement for the degree of Master of Sciences in Management sciences to the Faculty of Management Sciences
Includes bibliographical references and appendix.
Thesis supervisor: Dr. Shahzad Ahmad
Thesis (MS)--Riphah International University, 2018
English
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