Impact of social media advertisement, eWOM and social media sales promotion on online burchase intention with mediating effect of brand image
Material type:
TextPublication details: Faisalabad, Pakistan (unpublished) 2021Description: vii. 56 p. : ill. ; 30 cmSubject(s): DDC classification: - 658 TAB
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
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Thesis
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Faisalabad Campus | 658 TAB (Browse shelf(Opens below)) | 1 | Not for loan | 82368 |
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Includes bibliographical references and appendix
Thesis supervisor: Saira yasmeen
Submitted in partial fulfillment for the degree of Master of Science in Management Sciences
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