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Impact of digital marketing strategy, online engagement and web analytics on marketing performance : The role of E-commerce

By:

Fahad Hamid (406143)

Material type: Text

TextPublication details: Lahore (unpublished) 2022Description: xii,139 p. : ill. ; 30 cm. +CDSubject(s):

Management science E-commerce -- Perceived use -- Perceived usefulness -- Digital marketing -- M-commerce adoption -- Online engagement -- Marketing performance -- FMS -- RSBM

DDC classification:

658.382 FAH

Dissertation note: Thesis (MS)--Riphah International University, 2022

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Item type	Current library	Call number	Status	Date due	Barcode
Thesis	GULBERG III Lahore	658.382 FAH (Browse shelf(Opens below))	NOT for LOAN		59517

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Submitted in fulfillment of the requirements for the degree of Master of Sciences to the faculty of Management Sciences.

Includes bibliographical references and appendices.

Thesis supervisor: Mr.Hassan Iman

Thesis (MS)--Riphah International University, 2022

English

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