Normal view MARC view ISBD view

Influence of social media marketing on consumer's purchase intention with the moderating role of brand credibility and mediating role of brand awareness

By:

Noor ul Ain Anwar (37662)

Material type: Text

TextPublication details: Islamabad (unpublished) 2022Description: xii, 120 p. : ill. ; 30 cm. +CDSubject(s):

Marketing management -- Social media marketing -- Consumer purchase intention -- Brand awareness -- Brand credibility -- FMS

DDC classification:

658.8 NOO

Dissertation note: Thesis (MS)--Riphah International University, 2022

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Thesis	Al-Mizan Campus	658.8 NOO (Browse shelf(Opens below))	1	Not for loan		55550

Browsing Al-Mizan Campus shelves Close shelf browser (Hides shelf browser)

Previous		No cover image available	No cover image available	No cover image available	No cover image available			Next
Previous	658.8 MUL Marketing management	658.8 NAF Impact of impulsive buying tendency on in-store and online impulsive buying behavior with the moderating role of retail therapy	658.8 NID Impact of brand personality on brand loyalty with moderating mediating analysis of customer emotional attachment and customer emotional intelligence	658.8 NOO Influence of social media marketing on consumer's purchase intention	658.8 NOU Investigating the impact of green advertising and environmental knowledge on green purchase intention through mediating and moderating mechanisms	658.8 NUN Mass affluence	658.8 PER Basic marketing	Next

Submitted in partial fulfillment of the requirement for the degree of Master of Science in Engineering Management to the Faculty of Management Sciences

Includes bibliographical references and appendix

Thesis Supervisor: Mr. Shoaib Shafique

Thesis (MS)--Riphah International University, 2022

English

There are no comments on this title.

to post a comment.